How designers use emotions for better experiences
In the world of digital stuff, making things that people like goes beyond just making them work. Designers know that to get people interested, they’ve got to make them feel something. That’s where emotional design comes in. It’s about making things that not only work well but also make people feel good when they use them. Let’s talk about how designers use emotional design to make experiences better for users.
Emotional design is all about understanding that people don’t just use things because they work; they use them because they make them feel a certain way.
There are three levels to emotional design:
1. Looks and Feel: This is about how things look and feel when you first see them or touch them. It’s all about making a good first impression.
2. How It Works: This is about how easy something is to use and how well it works. It’s about making sure people can do what they want to do without getting frustrated.
3. What It Means: This is about what something says about you when you use it. It’s about the deeper meaning behind the design.
Designers use a bunch of tricks to make their designs feel good to use:
1. Words and Pictures: They pick words and pictures that make people feel good. They choose colours that people like and use fonts that are easy to read.
2. Colours: Different colours make people feel different things. Designers pick colours that make people feel the way they want them to feel.
3. Pictures and Drawings: Designers use pictures and drawings to make people feel happy or excited about what they’re using.
4. Thinking about who’s using it: Designers think about who’s going to use their design and what they’re going to like. They try to make things that are easy and fun for everyone to use.
5. Little things that make a difference: Designers add small details, like fun animations or sounds, to make using something more enjoyable.
Examples of Emotional Design:
1. Apple: Apple products look and feel nice to use. They’re simple and elegant, which makes people feel good about using them.
2. Headspace: The Headspace app uses calming colours and cute animations to make people feel relaxed and happy when they use it
Emotional design is all about making people feel good when they use something. Designers use colours, pictures, and little details to create experiences that people enjoy. By making things that not only work well but also make people feel good, designers can make sure that people keep coming back for more.
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