The power of colours in design: Making UI-UX choices easy 🌈

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When we talk about designing websites or apps, colors are more than just pretty decorations. They can affect how people feel and act. This is called color psychology. Here’s a simple guide on how to pick colors wisely for your designs.

What colour psychology means 🎨

Colour psychology is about how colours make us feel. Different colours can make us feel different things. Here’s a quick look at what some colours can mean:

Red: Makes us feel excited or hungry.

- Blue: Makes us feel calm and trustworthy.

- Yellow: Makes us feel happy and energetic.

- Green: Makes us think about nature and health.

- Purple: Makes us think of luxury and creativity.

- Orange: Makes us feel enthusiastic and friendly.

- Black: Makes us think of power and elegance.

- White: Makes us feel clean and simple.

How to use colour psychology in design 🎨

Here are some easy tips to use colour psychology in your designs:

1. Know your audience: Understand who will use your design. Different people might feel differently about colours based on where they’re from or how old they are.

2. Create feelings: Use colours to make people feel a certain way. For example, if you want people to feel calm, use blue.

3. Make important things stand out: Use different colours to show people what’s important. Like using a bright colour for a button you want them to click.

4. Think about everyone: Make sure everyone can use your design, even if they can’t see colours well. Use colours that are easy to see and have enough contrast.

5. Test your design: Try your design with real people. See if they like the colors and if they understand what they mean.

Example: Spotify 🎵

Let’s look at Spotify. They use a lot of green, which makes people feel energetic and creative. They also use black and white to make things look modern. And they use a little bit of other colours to show where you can click. It all comes together to make a design that people like using.

In the end, colours are a big part of design. By picking the right colours, you can make your designs look good and make people feel good too. So, don’t just pick colours because they look nice. Pick colours that help your design do its job better.

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