Writing user scenarios to match brand feelings
In design, like making websites or apps, everything, even the words you use, can affect how people see a brand. User scenarios, which are stories about how people might use a product, are no different. They should match how the brand feels. Here are some easy tips to help you do just that:
1. Know what the brand is about: First, understand what the brand stands for. What does it believe in? How does it make people feel? This will help you write scenarios that fit the brand’s vibe.
2. Create characters that fit the brand: Makeup characters (called personas) who represent the people who will use the product. Think about what kind of people would like the brand. If it’s fun, make the personas fun too.
3. Decide how to talk: Set rules for how to talk about the brand. Think about what words to use and how to put sentences together. If the brand is serious, keep the words serious. If it’s more relaxed, make it sound like that.
4. Tell stories in the right way: When you write scenarios, make sure they sound like the brand. Use words and descriptions that match how the brand talks. This makes the scenarios feel real and fitting for users.
5. Understand what users want: Think about what users need and how they feel about the brand. Make sure the scenarios connect with users while still sounding like the brand.
6. Keep improving: User scenarios can change. Keep working on them to make sure they still match the brand. Ask others for their thoughts and try them out with real users.
7. Be consistent everywhere: Make sure the brand’s tone stays the same in every scenario. It should sound the same on the website, in the app, and when talking to customers. This makes the brand feel reliable.
8. Put users first: While it’s important to match the brand, don’t forget about what users want. Make sure scenarios help them and make sense to them, too.
In short, making user scenarios that match the brand is about understanding the brand’s feelings, using the right words, and thinking about what users need. When scenarios fit the brand, they make users feel good and want to keep using the product.
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